| Retreating | Sources | Holding the Line | Sources |
|---|---|---|---|
| Amazon | R1, R7, R8 | Abercrombie and Fitch | H14 |
| Amtrak | R6 | Adobe | H14 |
| Bank of America | R6 | Alliance Health | H14 |
| Boeing | R6 | American Airlines | H15 |
| Brown-Forman | R1, R6, R7 | Ancestry | H14 |
| CZI | R5 | Apple | H8, H9, H12, H13, H14, H15 |
| Chipotle | R6 | BJ's Wholesale | H14 |
| Citigroup | R4, R6 | Ben & Jerry's | H9, H12, H14 |
| Coca-Cola | R6 | Bering Straits Native Corporation | H14 |
| Comcast | R6 | Best Buy | H14 |
| Deloitte | R6 | CVS | H1 |
| Disney | R6 | Chick-fil-A | H14 |
| Ford | R1, R6, R7 | Cigna | H14 |
| General Electric (GE) | R6 | Cisco | H12, H15, H16 |
| Goldman Sachs | R1, R6, R7 | Citigroup | H14 |
| R1, R6, R7, R8 | Cleveland Cavaliers | H15 | |
| Harley-Davidson | R1, R6, R7 | Coca-Cola | H11 |
| Intel | R6 | Costco | H9, H12, H13, H15, H16 |
| JPMorgan Chase | R4, R6 | Delta Airlines | H9, H12, H13, H15 |
| John Deere | R1, R6, R7 | Deutsche Bank | H12, H14, H16 |
| KPMG US | R3 | Dollar Tree | H14 |
| Lowe's | R1, R6, R7 | Francesca's | H9 |
| McDonald's | R1, R6, R7, R8 | Gap Inc. | H14 |
| Meta | R1, R6, R7, R8 | Giant | H3 |
| Molson Coors | R6 | GoTo Foods | H14 |
| Morgan Stanley | R4, R6 | Goldman Sachs | H12, H14 |
| NPR | R6 | HLW | H14 |
| PBS | R6 | Honda | H14 |
| PayPal | R6 | JP Morgan Chase | H12 |
| Pepsi | R1 | JPMorgan Chase | H9, H14 |
| PepsiCo | R4, R6 | John Deere | H8 |
| Salesforce | R1 | Johnson & Johnson | H14 |
| Smithsonian Institution | R6 | Kroger | H4, H14 |
| State Street | R2 | Logitech | H7, H14 |
| Target | R1, R6, R7, R8 | Lush | H9 |
| The FBI | R6 | Macy's | H14 |
| Tractor Supply | R1, R7 | MassMutual | H14 |
| Uber | R1 | Mastercard | H10, H14 |
| Victoria's Secret | R2 | Match Group | H14 |
| Walmart | R1, R6, R7, R8 | McKinsey & Company | H14 |
| Wells Fargo | R6 | Meijer | H5, H13, H14 |
| Microsoft | H9, H12, H13, H14, H15 | ||
| Mitre | H14 | ||
| Nasdaq | H15 | ||
| National Football League | H14 | ||
| Nike | H14 | ||
| Old Navy | H2, H14 | ||
| Patagonia | H9 | ||
| PepsiCo | H14 | ||
| Philip Morris International | H14 | ||
| H12, H14, H15 | |||
| Procter & Gamble | H13, H14 | ||
| Progressive | H14 | ||
| REI Co-op | H12 | ||
| Salesforce | H15 | ||
| Sephora | H13, H14 | ||
| Southwest Airlines | H15 | ||
| TJX Companies | H14 | ||
| Tiffany & Co | H14 | ||
| Ulta Beauty | H12, H14 | ||
| United Airlines | H15 | ||
| Visa | H6 | ||
| Wilson Sonsini Goodrich & Rosati | H14 | ||
| e.l.f. Beauty | H12, H13, H15 |
7 companies appear in both categories: 5 newer in retreating * Citigroup * Goldman Sachs * John Deere * PepsiCo * Salesforce 2 newer in holding * Coca-Cola * JPMorgan Chase New companies as of the most recent date: - Retreating (2025-03-07): ['Uber', 'Salesforce', 'Pepsi'] - Holding (2025-03-11): ['CVS', 'Giant', 'Visa'] New retreating companies previously in holding: * Salesforce